Business development is the creation of long-term value for an organization from customers, markets, and relationships. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships and making strategic business decisions.
You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensiveness. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.View Course