A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis.
Outthink the Competition explains how one way to outmaneuver competition is by being so unconventional that you disorient them. The book's author, Kaihan Krippendorff, shares his perspectives and insights from the book in this video-based course. The value of this course to participants and the organization are: - A clear sense of how you'll compete differently than your competitors - Generation of new strategies that will deliver sustainable advantages - Faster time-to-market of innovative ways to competeView Course