Competitive Analysis

A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis.

Competitive Analysis

A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis.

Competitive Analysis Courses

Description

Outthink the Competition explains how one way to outmaneuver competition is by being so unconventional that you disorient them. The book's author, Kaihan Krippendorff, shares his perspectives and insights from the book in this video-based course. The value of this course to participants and the organization are: - A clear sense of how you'll compete differently than your competitors - Generation of new strategies that will deliver sustainable advantages - Faster time-to-market of innovative ways to compete

View Course

Description

"Your competitive strategy helps your business by guiding your positioning to make sure your business stands out, pushing you to iterate and outsmart the competition, helping you see where your competitors are weak so you can accentuate where you are strong, and making your competitive advantage defensible. Too many business owners cover their eyes rather than keeping tabs on their competitors. That’s dangerous; competitors move fast and unless you open your eyes, they’ll leave you in their dust. Knowledge gained from your competitors can be used to create marketing strategies that take advantage of their weaknesses. Learn to out beat your competition every time in the Crush Your Competition MasterClass. A course designed to teach you how to properly definie and segment your competition. This course will also teach you how to define your businesses strengths, and to prioritize them to aid in the development a competitive advantage unique to you and your business."

View Course

Description

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity. In this course, we’ll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

View Course

Description

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.

View Course